Start a YouTube Channel Blueprint
With the World’s Situation, where everything is moving at Super Speed. People always think what if I Tried to Make money online?
One of the most popular methods of earning money online is to Star a YouTube Channel. People nowadays use YouTube as a pure Search Engine, when anyone needs anything they Search for it on YouTube, for sure they will find some Video that will address that concern or question. Because of that, YouTube is one of the most reliable vehicles for a Content Creator to share his knowledge and to make his message reach the World.
I have studied the Internet, Tried several false claims on how to ways of making money online, paid for several courses by false Gurus on how to get rich easily and quickly. All of that was a Big waste of Money and, most of all, a big waste of Time.
I then realized, and there is a lot on the Internet, that I was either exchanging Time for Money so I was simply running around chasing my “Tail”, or I was just Loosing Time and Money at the same Time. I had to find what so many successful entrepreneurs were doing to actually earn money on a sustainable way without the need to be a prisoner of my income. That answer came with the sole definition of Passive Income. Passive income is the earnings You can get on Autopilot (Passively)
You can see my post on “What is Passive Income” to know a little more about!
After a lot of investigation I compiled a simple Blueprint that Will help you to Start your YouTube Channel, step-by step to follow to get you all ready to start Posting Videos.
This Blueprint is divided in 3 main chapters:
- Build the channel concept
- Technical steps for the perfect channel
- Blueprint checklist to keep track
Building the Channel Concept
Before actually creating a Youtube channel you need to think and take decisions on several topics:
- Channel Niche
- Channel Name
Channel Niche or Subject Area:
This is the theme of your channel, the type of content you will be creating. You can pick from a very restricted niche (like chocolate cake cooking channel) to a really broad concept (like food of the World cooking channel). We strongly believe the best approach is to pick a channel niche that you are comfortable creating content on, remember that You will need to create video after video and you will need to be able to have new ideas to create new content all the time. And also because of that, you need to love what your content is all about. if not, the chances of you giving up are really big, You need to set all up for Success !!
Channel Name:
The Name Your choose for Your channel is really important and can be your Personal brand or a Topic brand:
- Personal Brand – this can be just your first and last names like “Paul Asher”, can also, be one of the names with a theme designation like “Cooking Paul” or even better with additional purpose indication like “Paul the Cook” or “Cooking With Paul”. These are just examples of how you can communicate Your personal brand.
- Topic Brand – this can be purely a mention of your content topic like “Cooking with Passion” or “Foods of the World” or even “Cooking with the Chef”. All of these need to be short and self-explanatory to allow the viewer to understand what your channel is all about from the Start. Be aware that your channel name is Your brand and should be consistent across all platforms:
- Youtube Channel
- Website (Blog)
- etc …
Technical steps for the perfect channel
Now You need to prepare Your Brand for the channel creation and then actually create the Channel. for that, You need to take the following steps.
- Create a Logo for your brand
- Create a Banner for Your Channel
- Create Your Channel
- Optimize Your Channel
Create a Logo:
When it comes to YouTube channels, a Logo is a combination of Text and Images that tells people, not just Your name, but also communicates Your Vision for the Channel and it’s a big part of Your brand identity, (how people perceive Your Channel).
A Good Logo should be memorable and Differentiating and also should stand out. But in the end, it is Your Content that people will remember and tell their friends.
Logo Types:
There are several Logo types from those I will mention 3:
Image-Based Logos
More directed to non-personal brands and Usually combine Images and Text
Personal Picture Logos
More directed to personal branding and is the easiest and more used in Youtube channels
Text-based Logos
It is used for both Personal and non-personal Brands and it is also used by a significant number of channels
Create a channel Banner:
When starting a YouTube channel one of the important aspects is the Brand. For that, it’s critical to create one Creative and Objective Banner for our channel.
Create the Channel:
- Go to Youtube.com on your browser (we are using chrome);
- Connect with your Google account or create one New;
We Strongly Advise You to create a New Google Account because if you want to sell your Youtube channel in the Future, You have a separate account that it’s just for the channel and Brand (Social Media Included)
After Following the Steps to create a Google Account you will create your channel. To do so You need to Create a Channel from the menu on the left:
Settings > Create a new channel
- You can then pick the name and Create Your Channel.
- Then you will be asked to upload a picture or logo for your channel, to add a description and to add additional information. You can do it after. Actually, you should do all of this but I will explain in the optimization section of this document.
- Now You will have Your channel but You need to make it your own. For that You need to go to “Customise Channel” Button.
9. Then you need to go to the Branding Tab.
- Upload the Profile Picture or Logo
- Upload the Banner
- Upload the Video Watermark.
10. You will have the previews on-screen and You only need to press Publish for the changes to be reflected on Your Channel.
- Finally, You have Your Channel Created and it is Visually Ready.
You have Successfully prepared the Visual Aspect Of You YouTube Channel. Now you need to optimize Your channel for Success.
Optimize Your Channel:
This is a very critical area that many content creators simply neglect.
This Optimization will help you rank Your channel and videos on Youtube and Google. This is the only way Your Videos and Channel will appear to the YouTube Users and get noticed when searched about.
The SEO (Search Engine Optimization) Should be done a two different levels to help rank Your videos and channel:
- Channel SEO
- Videos SEO
I will elaborate on Channel and Video Optimization for SEO.
The Optimization for SEO is always based on Keywords. We start on the Channel optimization and then use this keywords also on the Video Optimization. All optimization should be constant and consistent all across the Channel and Videos.
The Optimization of Channel and Videos for SEO is always based on Keywords.
Channel Optimization:
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries”. If you boil everything on your page — all the images, video, copy, etc.
To Optimize your channel you need to insert the relevant Keywords for Your niche in:
- The Title
- The Description
- The Keywords
Video Optimization:
What is Important in the Video Keywords is that We need to use always the same ones from our niche and add additional for the relevance of the Video itself. By doing this We will rank on the YouTube Search but, most of all, Our Videos will rank on the sidebar when the User is already watching one of our videos. This will elevate the chances that the video that user will see next will also be one of Yours.
This is Simple but a powerful tool that the Majority of the YouTubers are not using. And this Power can mean money.
Blueprint Checklist
Follow this Checklist to get your Youtube channel up and running.
- Select Channel Niche
- Select Channel Name
- Create Logo Create
- Channel Banner
- Create Youtube Channel
- Optimize Channel for SEO
- Finally Start Posting Videos
I hope you found this Blueprint and checklist helpful for You and that it will enable the creation of your Youtube channel. I’d love to hear about it! Please leave the Name of Your brand and Your Youtube Channel in the comments below.
